White Papers

Paper #1: Positive Steps to Get the Most From Your Guide Staff

Paper #2: 6 Lodge Rooms: Great & Otherwise

Positive Steps to Get the Most From Your Guide Staff
Your guides will make or break your operation. The main reason your clients are at your location is to catch fish or bag game. And your guides are their primary connection to that fish and game. Certainly your clientele needs to be wined, dined, and catered to. But mostly importantly they need to be put in an enjoyable situation and atmosphere where they can successfully do what they came for — hunt and fish. The quality of your guides has as much to do with that as any other single factor. Probably more. A good guide will dramatically improve your repeat business; a bad one will not only kill that but will hurt you in other less apparent ways, e.g., increase your advertising costs to fill those slots your bad guy emptied. And your “word of mouth” referrals will take a hit too. This paper addresses some of the important “do's and don't's” in acquiring, training, and retaining a superior guide staff . . . read more

6 Lodge Rooms: Great & Otherwise

A lodge is a compilation of experiences as much as it is an accumulation of different rooms and physical spaces. By paying attention to the details within those areas, you can insure the impression left will be both permanent and positive. That’ll keep the beds full. And the cash register, too.

Your lodge can’t talk but it does say a whole lot about who you are, what you think, and how you are doing. With over forty years of professional and personal experience in the field sports, I have had occasion to hunt and fish in most all of the 50 states, Canada, and Mexico. In the process I have stayed at more than fifty different venues . . . read more